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「格里和奥克斯的舆情分析报告」 舆情分析报告怎么写?

LEIBIE:ZHONGQINGWEIJIGONGGUAN   FABUSHIJIAN:2020-08-28 15:58   LIULAN: CI

格里和奥克斯的舆情分析报告: 舆情分析报告怎么写?

舆情分析报告的最基本分类是周期性报告和一事一议的专项报告。各类周期性报告从综述、舆情趋势、观点分布到典型案例百和研判建议,其结构没有明显区别,无非是时间周期的长短对于报告时效和分析深度的不同要求。因此,这里想说的分析框架主要面向专...展开全部

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格里和奥克斯的舆情分析报告: 网络舆情报告该怎么写?

首先总体说一下舆情,给报告盖个帽子之后分层说,可以按照时间顺序也可以按照舆情的轻重顺序,此处最好引用数据分析和表格类,这样能够让人一目了然最后总结舆情,可以为舆情做一个解决的建议也可以对未来的舆情进行分析。专做舆情监测的优捷信达科...

格里和奥克斯的舆情分析报告: 怎样写舆情报告?

参考很多舆情机构的报告模板,其实不外乎是行业和事件两种报告;行业的,可以写一下舆情趋势、标杆产品/企业的对比、行业口碑等等方面;如果是事件的,可以写一下事件发展过程、网民的态度、媒体的说法、政府的意见等等。看见红麦舆情、探宝舆情、...

格里和奥克斯的舆情分析报告: 请问每周的舆情报告该怎么写?舆情信息专员

这个要具体问题具体分析,你是公司还是事业单位?每个不同的单位都有不同的写法。一般来讲,写舆情周报,首先要根据本周的舆情数据撰写舆情概述。其次、要分析舆情传播,比如说报道总量、媒体分布、媒体类型,报道倾向、网友反馈等。第三、一般要做...

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格里和奥克斯的舆情分析报告:格力举报奥克斯后续怎么样了?也没有结果?

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格里和奥克斯的舆情分析报告:如何看待董明珠在快手直播间说的「格力会不断买同行产品检测,发现不合格的就举报,以此推动行业进步」?

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对于格力举报奥克斯,作为格力领导者的董明珠曾表示并不是针对奥克斯,而是希望它能改正错误,避免更多地企业去效仿、跟随这种欺骗行为。这样一来奥克斯成为了空调领域的“耻辱”,格力则成为了“诚信”的好企业,对于后续的销量可想而知。

但董明珠一直都是个狠角色,举报奥克斯之后现在又要将炮口瞄向其它同行,董明珠说公司还买了其它企业的产品进行检测,如果发现不合格的企业产品,将依然举报。并说别人也可以买格力产品进行检测、监督,这是在推动社会进步。

所以一个问题就是董明珠为什么要这么做?我认为一方面是她对格力空调的品质信任,因为格力检测并举报你,你也可以买格力检测,如果发现问题同样可以举报。但另一方面,应该是董明珠对格力空调的市场地位开始感到担忧了。

虽然格力依然是空调领域的第一品牌,但现在已经出现了一些颓势,此前格力公布的2019年财报中就显示,格力电器空调收入占比69.99%,为1386.65亿元,同比下滑了10.97%。

作为对比,美的空调2019年的营收接近1200亿,达到了1196.07亿,同比增长9.34%。虽然双方还有190.58亿的差距,但差距正在一步步缩窄,毕竟美的空调的增长速度非常之快,格力却出现了下滑趋势,地位恐怕将不保。

也许是为了捍卫格力空调的市场地位,董明珠不得不作出一些有利于格力品牌发展的举动,举报奥克斯就是第一步,接下来董明珠势必还要将枪口瞄向其它品牌,美的、海尔、甚至小米可能都在其中,毕竟小米空调也做得很强了,进一步瓜分了格力的份额。

此前董明珠曾多次向小米开炮,与雷军的5年赌约虽然赢了,但2019年的营收小米却超过了格力,近期采访中董明珠也数次提起和雷军的赌约,火药味很浓。你觉得下一个被董明珠举报的品牌会是谁呢?欢迎在评论区留言,说说你对董明珠举报同行有什么看法。

我是王石头,喜欢这个回答就在下方给我点赞哦,谢谢大家!

格里和奥克斯的舆情分析报告:格力举报奥克斯空调,这算恶性竞争吗?

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